Rebecca Serna

  • pledged support via 2022-02-01 10:25:02 -0500


    24 votes

    February 4, 2022 | Take the Challenge


    Transit Equity Day

    Transit Equity Day is a national day of action to commemorate Rosa Parks' birthday by declaring that public transit is a civil right. This day of action is organized by a network of transit rider unions, community organizations, environmental groups, and labor unions.

    February 4 was chosen because Rosa Parks is an iconic figure among many of the civil rights era who chose the tactic of refusing to give up her seat on the bus. This act of resistance highlights the rights of all people to high-quality public transportation powered by clean and renewable energy.

    Transit Equity Day supports a just transition from the fossil fuel economy to clean, renewable energy as a way to confront the climate crisis. A just transition also requires that we uphold worker and civil rights: everyone should have access to free or affordable public transportation regardless of age, race, or class. Finally, a just transition means supporting the rights of workers to organize. 


    Partner Organizations


    To officials: will you take the Challenge?

    1. Ride the bus to and from work or wherever you go on Friday, February 4th in honor of Rosa Parks’ birthday
    2. Talk about your experience on social media to show solidarity with everyone who relies on transit to get around every day. Use hashtags #TransitEquityDay #TakeTransitATL 
    3. Inform your constituents about what’s happening with transit in our communities (we made a list to make it easy). Be sure to talk about MARTA's bus network redesign, NextGen Bus, that's underway, and how it could affect/benefit riders. 
    4. Adopt a resolution recognizing Transit Equity Day on February 4th, 2022. Thank you Atlanta City Council for adopting Resolution 3053 expressing support for the call to observe a day of action on public transportation as a civil right. The measure passed with 14 yeas and 1 nay. 
    6. Take transit as much as possible throughout the month and beyond. Keep sharing stories of your own experiences as well as those of the riders you meet.
    7. Vote for transit equity: more funding for transit and projects that address inequities in our systems and create a more equitable future.

    Who's pledging?

    • Atlanta Council President Doug Shipman
    • Atlanta Councilmember Post 2 At-Large Matt Westmoreland
    • Atlanta City Councilmember District 1 Jason Winston
    • Atlanta Councilmember District 2 Amir Farokhi (Transportation Committee Chair)
    • Atlanta Councilmember District 4 Jason Dozier
    • Atlanta Councilmember District 5 Liliana Bakhtiari
    • Atlanta Councilmember District 11 Marci Collier Overstreet
    • Atlanta Councilmember District 12 Antonio Lewis
    • Atlanta Department of Transportation Commissioner Josh Rowan
    • MARTA Interim General Manager / Chief Executive Officer Collie Greenwood

    To transit riders: challenge your elected officials!

    • Contact your officials and ask them to take the challenge!
    • We’ve asked our elected officials to take the #TransitEquityDay Bus Challenge by taking public transit to work, run errands, and other activities in their daily lives to experience firsthand what it’s like to navigate bus and train lines in Metro Atlanta. Not only can you join Atlanta Mayor Andre Dickens in taking the bus to work, but you may run into Councilmember Jason Dozier while waiting at a stop or Representative Bee Nguyen on her way to the Capitol. If you spot your elected official participating in the challenge, post a pic on social with the hashtag #TakeTransitATL and #RidingWithJason or #RidingWithBee. 

    • Even if you don’t see any officials out and about, you can still participate in the discussion with them by posting your transit commute with #TransitEquityDay #TakeTransitATL and letting everyone know what transit equity means to you. Posts on Instagram and Twitter using the hashtag #TakeTransitATL will appear below: 


    Pledge your vote

  • We need your help to launch the next era of Atlanta Streets Alive: tell our Councilmembers we want a car-free Peachtree Street every Sunday!

    Atlanta City Council is considering legislation that would launch the next era of Atlanta Streets Alive: tell our Councilmembers we want a car-free Peachtree Street every Sunday! 

    Read more

  • Public Infrastructure Maintenance and Improvement account

    The funding category of our 2021 policy agenda included the following recommendation: 

    "The City of Atlanta fulfills its obligation to set aside 3.5% of the general budget fund, representing ~$25 Million, to the Public Infrastructure Maintenance and Improvement account (per City ordinance 14-O-1513), to address critical needs such as damaged sidewalks."

    We're pleased to report this recommendation not only was adopted by Atlanta City Council in 2021 but that the percentage was increased from 3.5% to 5%! 

    When we first realized there was existing city code that required a percentage of the annual budget to be set aside for infrastructure maintenance each year that could be used to fix sidewalks, streets, and bike/LIT (Light Individual Transportation) lanes, we wondered how those dollars were being spent. Clearly, the backlog of repairs that necessitated the Renew Atlanta bond meant it wasn’t going far. 

    As we looked into it further, we realized there was no good way to track the funding, and that few people were aware the requirement existed. So we included a policy recommendation in our 2021 agenda: “Fund Public Infrastructure Account.

    In January 2021, we reached out to Commissioner Josh Rowan with the Atlanta Department of Transportation to learn more. Here's an excerpt from our letter:

    “The City of Atlanta’s infrastructure backlog is extensive — estimated in the 2019 Comprehensive Annual Financial Report (CAFR) at $900 million — and widespread, ranging from broken sidewalks to crumbling bridges. In challenging economic times like these, we cannot afford to leave any funds to maintain our public infrastructure on the table. In light of this, I’m writing to inquire about the 3.5% set aside for public infrastructure in ordinance 14-O-1513 approved by the Atlanta City Council in February of 2015.”

    The 2015 ordinance read “to create a public infrastructure maintenance and improvement account for the purpose of appropriating three and one-half percent (3.5%) of the City of Atlanta General Fund Budget to be phased in over a five year period at the beginning of each fiscal year to ensure adequate annual funding for routine maintenance, repair, and replacement of public infrastructure, and for other purposes.”

    But a final step was missing from the 2015 effort City Council had to legislate a change to the City’s charter.

    Commissioner Rowan worked with the Mayor’s office and Councilmember J.P. Matzigkeit to make this change. A few months later, in February 2021, the fund was created. 

    For everyone who has decried the condition of our streets, this is an important step towards well-maintained sidewalks and bike/LIT lanes as well as a victory for greater fiscal accountability and transparency. 


    • Atlanta City Council 2/24/21 meeting minutes 

  • signed Fund Safe Routes to School 2021-05-14 10:59:46 -0400

    Fund Safe Routes to School in City of Atlanta FY 2022 budget

    We're celebrating a success for this campaign! Safe Routes to School is funded in the City of Atlanta's FY '22 budget.


    It was once the norm for kids to bike around their neighborhoods and to school. Biking provided independence for growing kids while giving them physical activity and access to social networks. In 1969, 50% of kids walked or biked to school. But by 2009, just 13% did. 

    That’s why one of our City of Atlanta Policy Agenda recommendations is for the Atlanta Department of Transportation to create a Safe Routes to School program, prioritizing safety for schools near the High-Injury Network. Atlanta’s students deserve reliable City funding that supports their success by establishing safe transportation options that make communities more livable and prevent displacement. 

    All children benefit from increased physical activity — having safe ways to walk, bike, scoot, or skate to school makes it easier to incorporate exercise into their daily routines. According to the September 2017 Active Transportation Policy Brief for Atlanta Public Schools:

    Regular physical activity and higher levels of physical fitness are linked to improved cognitive development, academic performance, and brain function — including attention and memory, plus fewer health related absences.

    In the City of Atlanta between 2012-2015, 44 percent of bicycle crashes and 53 percent of pedestrian crashes occurred within a half-mile of an Atlanta school. Programs supporting safe active transportation to and from school improve safety through measures like traffic calming, student education, and infrastructure improvements. 

    When students start biking or walking to school, it positively affects the whole community. For example, we've discovered that parents also become interested in how they can improve the safety of streets in their communities. It also affords more exercise opportunities for the whole family, and children begin healthy, sustainable habits that can inform their transportation choices later in life.

    Leading up to the City of Atlanta’s budget hearings, we’ve spoken with City officials about solidifying funding for a Safe Routes to School program. We’re pleased to report the Atlanta Department of Transportation and the Mayor’s Office have been very receptive — we’re told funding to hire a Safe Routes to School program staffer is slated for Atlanta Department of Transportation’s FY 2022 budget.

    33 signatures

    Help make sure this key program makes it through budget hearings and potential cuts — sign this petition and let your city councilmember and the mayor know Safe Routes to School is critical to happy, healthy, successful students and their families.

    Add signature

  • Support proposed changes for a safer Donald Lee Hollowell Parkway

    On September 6, 2019, 14-year-old Jermaine “J.J.” Wallace, Jr. was killed by a speeding driver as he waited for the school bus on Donald Lee Hollowell Parkway.

    “His mother rushed to the scene to find her son in critical condition laying in the street. Paramedics rushed the Douglas High freshman to Grady Memorial Hospital, but he did not survive. Dorothy Porter, who is a mother of four, fought back tears as she talked to FOX 5 Aungelique Proctor about the unexpected loss. ‘My son was the life of this house. My son was everywhere. Everybody loved Jermaine Jr. Everybody. My son was an honor roll student. He never missed school,’ Ms. Porter recalled."



    In Atlanta, some 8% of Atlanta’s streets account for 88% of fatalities and 52% of severe injuries, and just 10 streets account for one-third of traffic fatalities. Donald Lee Hollowell Parkway, named after the prominent Atlanta civil rights attorney, is among the ten most dangerous corridors forming Atlanta’s High-Injury Network

    High-Injury Network streets are not evenly distributed across the city — in fact, roughly two­-thirds of the network is located west of Northside Drive or south of I-­20. On the whole, neighborhoods with more miles of the High­-Injury Network had lower median incomes, a larger share of Black residents, higher rates of walking, biking, and taking transit to work, and lower rates of vehicle ownership.

    The Georgia Department of Transportation (GDOT) Pedestrian Safety Action Plan says Donald Lee Hollowell is one of the “top corridors in Georgia with clear patterns of pedestrian crashes that resulted in serious or fatal injuries,” and in 2019 its Atlanta Intown Multimodal Safety Analysis Study found that Hollowell was among the corridors with high rates of people being hit by speeding drivers.

    For decades, residents have decried the lives lost and advocated for safety improvements for Donald Lee Hollowell. Tragically, their efforts were ignored — until recently. 

    In 2018, the City of Atlanta asked the Georgia Department of Transportation (GDOT) to make a section of Hollowell near the Bankhead MARTA station safer with a lane reduction to reduce speed. GDOT’s District 7 denied the request at the time, but the pressure to prioritize safety over speed on state routes continued to grow. Community activism combined with attention from the Atlanta Bicycle Coalition, PEDS, other organizations, elected officials, and City staff, along with GDOT’s own safety goals finally led to concrete results.

    In 2019, following J.J.’s death, neighborhood leaders and elected officials organized a series of town hall meetings called “One Corridor.” Alongside public agencies and state elected officials, community members discussed the challenges facing people trying to use or cross Donald Lee Hollowell Parkway.

    Around this time, GDOT initiated an analysis of state routes in Atlanta. The study, released in 2020, found that redesigning the most dangerous corridors could save lives through safer street designs (find out why some roads are more dangerous than others).

    One year after J.J.’s passing, in 2020, the Georgia Department of Transportation (GDOT) responded to community calls for safety with the announcement that it would install three signalized crossings on the corridor. GDOT installed one pedestrian crossing, outside the Johnnie B. Moore Towers senior center, in January 2021. As of May 7, 2021, the power company had not turned on electricity to the signal. The timeline for the remaining two signalized crosswalks, planned for Woods Drive and Eugenia Place, remained to be determined. 

    But better news was on the horizon. 

    In the summer of 2020, the Atlanta Bicycle Coalition gathered community members to form the Donald Lee Hollowell Safe Streets Committee with support from the Energy Foundation. Following six weeks of training on the basics of safe street design and advocacy, the committee got to work.

    Now, there's a major milestone for a safer Hollowell — the announcement that GDOT will convert 2.8 miles of the corridor to three lanes with a center turn lane. The safety project is intended to meet community demands to reduce the dangerous speeds, add a buffer between the roadway and the sidewalk, and make crossing the street on foot, bike/scooter, or wheelchair safer and easier.

    This safety project, shown here on GDOT’s website, "proposes a 4-to-3-lane road diet between SR 280 / Hamilton E. Holmes Dr / James Jackson Pkwy and Stiff St. The project would reduce total crashes by as much 47% and create space within existing right-of-way to install short strategic medians for pedestrian refuge/prohibiting unsafe conflict points, turn lanes, and pedestrian crossings along the corridor." 

    At one end of this project, the intersection with Hamilton E. Holmes Drive / James Jackson Parkway, Hollowell transitions to two lanes. At the other end is Stiff Street, just past the Bankhead MARTA station. At this intersection, Hollowell has been widened to fluctuate between four and five lanes with a median.

    A representative of Atlanta Mayor Keisha Lance Bottoms stated that her support for reducing the number of lanes on Hollowell, saying “she has made it clear that the safety improvements on Donald Lee Hollowell are a priority.” 

    The Donald Lee Hollowell Safe Streets Committee noted,

    “We are honored to advocate for a corridor with such an inspirational namesake. Donald Lee Hollowell’s work should be further honored by improving the street to prioritize safety and inclusion.” 


    Donald Lee Hollowell Parkway in the news


    46 signatures

    Support the Donald Lee Hollowell Safe Streets Committee to make Hollowell safe for people by signing this petition to build the safety project, shown here on GDOT’s website. The project would include a "4-to-3-lane road diet between SR 280 / Hamilton E. Holmes Dr / James Jackson Pkwy and Stiff St. The project would reduce total crashes by as much 47% and create space within existing right-of-way to install short strategic medians for pedestrian refuge/prohibiting unsafe conflict points, turn lanes, and pedestrian crossings along the corridor." You'll also receive updates on opportunities to get involved as the project advances.

    Add signature

  • signed Sign: equity & mobility agenda 2021-03-26 13:43:06 -0400

    It's time for Atlanta's leaders to elevate safe, equitable, sustainable mobility solutions to the top of the agenda.

    Join the movement by signing on to our equity & mobility policy agenda today.

    Thank you to the partner organizations who helped develop and support this agenda!

    ARCHI Collaborative Logo  ASAP Logo        Georgia Bikes logo

                      Georgia Conservation Voters logo

              Soccer in the Streets            



    331 signatures

    Explore our 2021-2025 Policy Agenda Recommendations for City of Atlanta and Atlanta Board of Education:

    City of Atlanta: Safety

    Make streets measurably safer for people biking, walking, and using scooters or wheelchairs.

    Explore Safety Recommendations

    City of Atlanta: Transit & Affordability

    Increase access to transit and affordability of housing.

    Explore Transit & Affordability Recommendations

    City of Atlanta: Funding

    Comprehensively fund Atlanta's sustainable transportation infrastructure.

    Explore Funding Recommendations

    Atlanta Board of Education

    Make it possible for kids to safely get to and from school on foot, bike, transit, and other modes.

    Explore Board of Education Recommendations


    We urgently need Atlanta's leaders to adopt and implement equitable mobility recommendations.

    Transportation is an essential part of everyone’s life. When it doesn’t work well, we miss out on job opportunities, have limited access to housing options, are exposed to unsafe streets or polluted air, or have our freedom of movement restricted due to the lack of reasonable options. When transportation is good, it is essential — even enjoyable, because it just works. We might notice kids biking to school, experience the ease of crossing the street safely, or relax while listening to music as we look out the window from a bus in a dedicated lane.

    Yet as the pandemic continues, people face greater risks and barriers while in transit. Despite fewer miles driven, more people died on Georgia roads in 2020, likely due to an increase in speeding. And, people riding public transportation experienced dramatic cutbacks to bus routes, leading to longer walks to the nearest bus stop, often on streets that lack sidewalks.

    This policy agenda is about creating viable transportation options that are safe, easy, accessible, and enjoyable for everyone.

    Equitable transportation policies and projects provide physical and social mobility, as well as access to living-wage jobs, affordable housing, healthcare, and quality education. Affordable mobility options give people economic and social opportunities, especially in communities racially profiled for disinvestment that continue to suffer disproportionately from traffic fatalities. Green options reduce the transportation sector’s impact on climate change, an existential threat to communities.

    Working with our partners and stakeholders, we created three policy recommendation categories: Safety, Transit and Affordability, and Funding. In addition, we have a policy agenda for the Atlanta Board of Education. Please join us in sharing these recommendations with our leaders as we work to create a more equitable city through mobility.



    Add signature

  • donated 2020-03-25 21:04:30 -0400

  • Rapid Response Required by City for Safe Streets

    We are experiencing a breaking point in Atlanta’s mobility landscape. With the rise of shared mobility devices including e-bikes and scooters,  almost weekly we are reminded that streets built to prioritize cars aren’t sufficient for present-day Atlanta. People are dying. The narrative of putting the onus on the victims or people that choose to use these devices for last-mile connectivity—or even for fun—unfairly removes the responsibility from the people with the power to enact immediate solutions.

    Read more

  • signed Cascade Road/Avenue 2019-03-06 15:22:32 -0500

    [This page has been updated with information about changes to the project that resulted from advocacy campaigns. For status updates on the Cascade project, visit the Renew Atlanta / TSPLOST webpage. Construction was initially scheduled to start in December 2020 but as of January 2021, it has been postponed to summer 2021.] 

    Cascade Road, Cascade Avenue, and Ralph David Abernathy Boulevard are three sections of one critical corridor that serves dozens of Southwest Atlanta neighborhoods.

    Two of the three sections, Cascade Road and Ralph David Abernathy Boulevard, are part of the High-Injury Network and ranked among the most dangerous roads in the city of Atlanta. The third section -- connecting these two High Injury streets -- is Cascade Avenue.

    On January 19, 2019, David Gordon, a 52-year-old beloved longtime resident of Cascade Ave, was struck and killed by a driver while crossing Cascade Ave. He was in a crosswalk. The collision happened less than a quarter-mile mile from where the street name changes to Ralph David Abernathy Boulevard.

    A “Complete Street” project was proposed in 2016 to address the hazardous conditions on Cascade Avenue, where David lost his life, but the construction funding was cut due to budget shortfalls. At the same time, thanks to the persistent work of community leaders and local advocates, in March 2019 Cascade Road in District 11 received funding to become a Complete Street. (Complete Streets are roads with safe spaces for people in all modes of transportation, whether they are walking, biking or scooting, and driving.) A section of Ralph David Abernathy Boulevard in Westview was funded as well and completed in 2018. 

    🎉 Party Popper Emoji Following a community-led #RespectCascade action to highlight the urgent need for safety improvements on Cascade Avenue, the City of Atlanta revised the Cascade Complete Street project to include some safety improvements that could be added during the street resurfacing. Elements include bus stop enhancements, bicycle lanes, and pedestrian safety improvements.

    We will continue to support communities along Cascade Ave in calling on the City of Atlanta to keep the vision of a safer, more accessible Cascade corridor alive. 

    308 signatures

    On the crash heat map below, the intersection of Cascade Avenue and Ralph David Abernathy Boulevard is marked by glowing red and yellow embers, meaning many people walking have been hit by cars at this crossing. 


    Add Signature

  • published In Your Community in Engage 2014-04-01 15:54:03 -0400


    In a city of neighborhoods, safe streets for all begins at the neighborhood level. Here's how you can help make streets safer for everyone.


    1. Join your neighborhood association. Attend meetings, speak up, and vote for policies and projects that will make streets safer for walking, biking, and people in wheelchairs and provide better access to transit for your community. Find out if there's a transportation committee and join if so - many recommendations made at the committee level get approved by the neighborhood association. 

    2. Find your Neighborhood Planning Unit, also known as NPU, and attend monthly meetings. The City of Atlanta is divided into twenty-five NPUs: "citizen advisory councils that make recommendations to the Mayor and City Council on zoning, land use, and other planning issues.  It is also used as a way for citizens to receive information concerning all functions of city government."

    3. Because many of our calls to action involve contacting an Atlanta City Councilmember, get to know yours ahead of time! Click here to find your representative on the Atlanta City Council. Send them an email introducing yourself and sharing your desire for safe streets in your community. Follow them on social media to keep the conversation going! 

    4. Once you are familiar with what's been happening at the neighborhood association and NPU level, at some point you may want to step into a leadership role. Neighbors can be the most effective advocates for safe streets in communities. Neighborhood chairs and other officers can join our Community Advocacy Network: a space for neighborhood transportation leaders to connect, share information, and learn from each other.