Rebecca Serna, Executive Director
Rebecca Serna has served as the Atlanta Bicycle Coalition's Executive Director since late 2007. She holds a Master’s degree from Georgia State's Andrew Young School of Policy Studies in Urban Policy, specializing in Planning and Nonprofit Management. Serna got involved in bicycle advocacy through an internship with the Georgia DOT’s Bicycle and Pedestrian program, where she helped write the Bicycle and Pedestrian Safety Action Plan and monitored state projects for compliance with local bike plans. She draws on her experience as a Fulbright scholar in Bogotá, Colombia, where she studied participatory planning practices and innovative public transportation projects.
Prior to joining ABC, Serna served as President and co-founder of Citizens for Progressive Transit, and is currently Vice-President of Georgia Bikes and on the board of Earth Share of Georgia. She speaks Spanish, lives in the Kirkwood neighborhood of Atlanta with her husband and two boys, and eagerly anticipates the day when her bike commute is unremarkable.
Leslie Caceda, Program Manager
Leslie Caceda began volunteering with the Atlanta Bicycle Coalition while a graduate student at Georgia Tech. In May 2012, she served as the volunteer coordinator for Atlanta Streets Alive, and in August 2012, she joined ABC full-time as Program Manager. Prior to her position at ABC, Leslie served as the Senior Community Planner for STAND-UP, a think-and-act tank for working families, and spent two years as an environmental analyst for Alpha Environmental Management Corporation. In 2011, Leslie also received her master’s degree in environmental planning from Georgia Tech.
Since her graduate student days, bicycling has been her passion--especially once she crunched the numbers and realized that biking to and from class would yield a big penny saved on parking and time. Armed with her partner in crime, a yellow pup named Poppins, Leslie can be found on her porch in Cabbagetown envisioning and planning Atlanta’s future.
Matt Garbett, Membership & Events Manager
Matt Garbett joined the Atlanta Bicycle Coalition in August 2012 as Membership and Events Manager. He holds a BA in English from the University of Alabama and studied Rhetoric at Georgia State University. Prior to joining ABC, Matt served as co-Chair of Friends of Butler Park, organizing the community input during the park’s renovation; board member of NPU-M, and President of Fourth Ward Neighbors. He is committed to a city full of vibrant neighborhoods with open green space and complete streets.
For the past twenty years, Matt has preferred to walk, bike, or take transit, but his love of bicycling was rekindled when he received a retro Schwinn cruiser for his birthday and he has not looked back. When not indulging his interests in city planning and economics, and when not on his bike, Matt can be found walking the city, exploring its neighborhoods, usually while bird and butterfly watching or hunting edible mushrooms. He lives in the Old Fourth Ward with his girlfriend Cyerra and dog Boomer.
Keisa Bruce, Bike Valet Manager
An Atlanta native, Keisa Bruce brings over seven years of project management experience to the 2013 Bike Valet Service. Prior to joining ABC, she managed a diverse portfolio of high profile, experiential campaigns at Team Epic and Next Marketing, based in Atlanta, while traveling all over North America. A graduate of the University of Georgia, she has been a staunch supporter of all things that create sustainability in the city and, while vowing not to rely on a car for many years upon her return, Keisa fell in love with cycling immediately. You can find her biking around Decatur and East Atlanta en route to a volunteer project or meeting to discuss innovative ways to encourage physical activity at all ages.