Our staff

Pictured above: Keisa, Leslie, Adam, Rebecca                                                                       Photo credit: Jason Travis

ABC is a small nonprofit that relies heavily on the expertise and generosity of our volunteers. Staff members include Executive Director Rebecca Serna, Events Manager Keisa Bruce, Membership Coordinator Ben Foster. Zahra Alabanza manges the Earn a Bike program, Cole Smith coordinates the weekly Atlanta BeltLine Bike Tours, and Ken Peebles and Jeremy Williams provide our bike valet service. 

Rebecca Serna, Executive Director

Rebecca Serna has served as the Atlanta Bicycle Coalition's Executive Director since late 2007. She holds a Master’s degree from Georgia State's Andrew Young School of Policy Studies in Urban Policy, specializing in Planning and Nonprofit Management. Serna got involved in bicycle advocacy through an internship with the Georgia DOT’s Bicycle and Pedestrian program, where she helped write the Bicycle and Pedestrian Safety Action Plan and monitored state projects for compliance with local bike plans. She draws on her experience as a Fulbright scholar in Bogotá, Colombia, where she studied participatory planning practices and innovative public transportation projects. 

Prior to joining ABC, Serna served as President and co-founder of Citizens for Progressive Transit, and is currently Vice-President of Georgia Bikes. Awards include Advocate of the Year from the Alliance for Biking and Walking and the Longleaf from the Georgia Conservancy.

Serna lives in the Kirkwood neighborhood of SE Atlanta with her husband and three sons, enjoys gardening, dancing, reading and baking, and eagerly anticipates the day when her bike commute is unremarkable

Keisa Bruce, Events Manager

An Atlanta native, Keisa Bruce brings over eight years of project management experience to the 2014 Events Manager position. Prior to joining ABC, she managed a diverse portfolio of high profile, experiential campaigns at Team Epic and Next Marketing, based in Atlanta, while traveling all over North America.

A graduate of the University of Georgia, she has been a staunch supporter of all things that create sustainability in the city and, while vowing not to rely on a car for many years upon her return, Keisa fell in love with cycling immediately. You can find her biking around Decatur and East Atlanta en route to a volunteer project or meeting to discuss innovative ways to encourage physical activity at all ages. 

Ben Foster, Membership Coordinator


Zahra Alabanza, Earn a Bike

Zahra is the co-founder of the Atlanta chapter of Red, Bike and Green. She has planned and completed two long distance bike tours (one of which she pulled her then 5 year old along for the ride) as a founding member of the Spoke N' Heart Collective. Zahra hails from Hawaii and California with roots in Florida and Chicago.   

Zahra rides a bike named Pearl that moves her through space and time. She sees biking as a tool for communal and individual transformation as well as a means of building and rebuilding whole communities that are abundantly safe, confident, well(thy) and self determining.